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Dr. Abhishek Yadav PhD (Indian Institute of Management Kashipur) Area: Marketing Contact: E-mail : abhishek.yadav@iimrohtak.ac.in |
ExperienceDr. Abhishek Yadav is a faculty in Marketing and Strategy area at IIM Rohtak. He holds Ph.D. in Marketing from Indian Institute of Management Kashipur and a master's in business administration (MBA) degree with specialization in International Business from the Delhi School of Economics, University of Delhi. His research primarily focuses on consumer-brand relationships, consumer emotions, consumer behavior and gamification. He has published papers in ABDC and Scopus-listed journals and books. He has also presented his research at several international marketing conferences in multiple countries.
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