Curriculum Program

Sport is a significant part of our cultural, social and economic lives, and the management of sport in its many and diverse forms is an essential and exciting professional opportunity. The Indian Institute of Management Rohtak is to be commended for initiating this two-year specialised programme in sport management. The programme provides an ideal grounding in the necessary knowledge and skills, and is delivered by professional faculty in an exciting, flexible and student-centred manner. I can thoroughly recommend it to you.

John Lyle
Professor of Sport Coaching
School of Sport, Carnegie Faculty

The IIM Rohtak Program in Sports Management is a very comprehensive and in-depth preparation for managers to contribute to the sport industry. The business of sport is a growing and dynamic field, especially in emerging markets, which demands professionals who are able to compete as strongly off-the-field, as the athletes do on-the-field. Through my involvement in this program, I have seen the next generation of India’s sport business leaders develop the skills, knowledge, attitudes, and networks required to be more successful.

Michael Goldman, DBA
Associate Professor | Sport Management Program | University of San Francisco

IIM Rohtak’s Post Graduate Program on Sport Management is an amazing opportunity to get the highest qualifications on the main topics related to the Sports Ecosystem, including teams management, athletes’ career management, fans behavior, sponsorship and other related activities. The program is showcase on how to manage different sports like football, tennis, formula 1 and others at an International level.As teacher of Sports Marketing I found at IIM Rohtak a seasoned faculty, extraordinary place to teach on site and online and an engaged cohort of students. The perfect setting for an incredible experience. .

Prof. Ramiro Martins
Professor for Sports Merchandise Retailing

IIM Rohtak runs a first-class professional sports management program that I was delighted to contribute to earlier this year. I was impressed with the experienced and respected world-class lecturers from the sports business that I met while I was on campus. The combination of in-class lectures along with online learning is an effective approach. The modern, spacious campus provides an ideal setting to learn. Furthermore, the administration are helpful, friendly and thorough. Keep up the GREAT WORK IIM Rohtak! I look forward to returning soon. .

Prof. Dave Doroghy
International Sports Marketing Executive

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Student Testimonial

This program blends top faculty with unmatched curriculum, the Institute has also associated with eminent visiting faculty from the US, UK, Finland, Switzerland, Portugal etc. We are taught with the practicalities of the industry with the help of case studies, live corporate examples, and general discussions. Statistical software and online database resources are used wherever necessary. The participants have national and international level participation in various sports.

Utkarsh Ayush
ePGDSM-01

I am proud to be a part of the first ever sports management program me by IIM R in INDIA, it is the first Programmed done by an IIM in INDIA. It provides a great knowledge on what will happens in future sports of INDIA in next 3 decades with new Jobs & business opportunity in Sports business ,new sports technology, Professional sports marketing. The course is tough, but more emphasis given for the application of Theory, Practical & Scientific- Research aspects of professional Sports management in India for the first time. The Facilities from IIM R in Sports Management are from the diverse experience in Marketing, Market research ,IT HR Finance & Sports Physiology have Re-define the theoretical concepts in sport management for you in simple terms. IIM R have the best international faculties from Finland, UK and US for this course in every Semesters is a uniqueness of IIM R

M Gopakumar
ePGDSM-01

The EPGDSM of IIM Rohtak has provided me with an opportunity to interact and share knowledge with like-minded peers, some of whom are well experienced into this domain. Besides, the distinguished faculties of the institute leave no stone unturned to provide the best quality of delivery in terms of subjects. The course also provides an opportunity to interact and participate with faculties from various foreign universities, which adds a global flavour to the course & helps in knowing the industry practices across the globe. It is also a pleasure to listen to intellectuals and eminent persons of the industry through Guest Lectures, that provides valuable knowledge about the practical aspects of the Industry. All in all, The EPGDSM course of IIM Rohtak has got the tremendous potential to become a dominant force in the Sports Industry of India.
AVIRUP BHATTACHARYA
ePGDSM-01

IIM Sports Management Programme One Of Its Kind First Time In India Initiated by Indian Institute Of Management (IIM), Rohtak, Haryana, provides the perfect mixtures and blends in depth and untouched topic related to sports industry starting from A single minute concept to major one… The unmatched and minutely designed course structure with the best top faculties and also with eminent visiting faculty from US , UK, Finland , Switzerland , Portugal etc. increases the importance of this course more than other courses. The course structure gives in-depth knowledge of various sports aspects which are still unknown and needs to be implemented for betterment of Sports Industry. We at IIM Rohtak are being taught the practical scenario of sports industry by live examples through case study, practical and scientific research aspect, and live corporate examples with interaction. This course also have participants who have played at National & represented India at International Level. I am very much lucky to be the part of this course which will help me to establish my self in sports industry as successful manager.
Akash Uday Harshe
ePGDSM01.043

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Programme Design & Duration

Duration of the programme will be two year. This will include total 700 interactive sessions with a mix of Offline Sessions, Online Sessions, Project Work and Industrial Visits. Total course duration will be of 1050 Hours.

On-Campus Sessions (Hrs)	187.5	Live Project (Hrs)	200
Online Sessions (Hrs)	512.5	Industrial Visits (Hrs)	150

Term I	Term II	Term III
1. Sports Marketing	1. Sports Medicine, Health & Nutrition	1. Strategic Sports Communication
2. Operational and Supply Chain Issues in Sports Management	2. Advanced Sports Marketing	2. Sports Coaching Policy
3. Organizational Behaviour and Human Resource Management in Sports	3. Sport Event Management	3. Applied Sports Marketing Research
4. Basics of Practical Sports Management /Workshops	4. Sports Facilities Planning and Management	4. History of Academy based Institutions
5. Sports Statistics	5. Information Technology in Sports	5. Strategy, Planning and Implementation in Sports
6. Sociology of Sports & Athletics	6. Sports Economics	6. Live Project - 1
	7. Financial Reporting and Performance Measurement of Sports Organizations
Term IV	Term V	Term VI
1. Sports Kinetics	1. Maintenance and Marketing of Sports Museums	1. Data Analytics in Sports
2. Sports Psychology	2. Government and Sports: Policies and its Implications	2. Project Finance
3. Integrated Sports Marketing Communication	3. Sports Entrepreneurship	3. Negotiation and Conflict Resolution
4. Financial Management for Sports Organizations	4. Digital Marketing	4. Leadership and Team Management in Sports
5. Sports Merchandise Manufacturing	5. Elite Athletes, Manpower and League Management	5. Contemporary Issues in Sports
6. Construction and Maintenance of Sports Facilities and Related PPP Models	6. Management of Multi-disciplinary Mega Sporting Events	6. Live Project - 2
7. International Sports Management	7. Sports Merchandise Retailing	-
	8. Law, Ethics and Compliance in Sports