Overview
Prof. Dheeraj P. Sharma is Director, Indian Institute of Management-Rohtak. He is also Professor at Indian Institute of Management-Ahmedabad. He has taught or presented research at several educational institutions in North America, Europe, and Asia.
Prof. Sharma has a doctoral degree with a major in marketing and a double minor in psychology and quantitative analysis from Louisiana Tech University. His primary research interests are “relationships” in business domain. He explores relationships in the context of Workforce motivation (different levels of employees in an organization), behavioral channel theory (relationship between channels and organizations), international marketing strategy (cross-cultural relationship such as between brands across national boundaries), personal selling, brand management (relationship between consumers and brands), social media management (Human to Human Relationships), and ethics (Relationship between individual, organization and society). He is a member of who’s who of American professionals. Prof. Sharma is past Associate Editor of the Journal of Marketing Channels. He is past editor of the Academy of Marketing Science proceedings and the Academy of Marketing Science Cultural Perspectives. He is an active member of the Academy of Marketing Science, American Marketing Association, and National Conference of Sales Management.
Articles
Prof. Sharma has over 100 articles published in reputable journals and conference proceedings. Prof. Sharma’s publications have appeared and/or are accepted for publication in Advances in Marketing, Developments in Marketing, Business and Society Review, European Journal of Marketing, European Journal of Operational Research, International Journal of Emerging Markets, Journal of Academy of Marketing Science, Journal of Consumer Marketing, Journal of Marketing Channels, Journal of Marketing Education, Journal of Personal Selling and Sales Management, Journal of Business Ethics, Journal of Business Research, Journal of Product and Brand Management, Journal of International Business Strategy, Marketing Management Journal, New Technology, Work and Employment, among other prominent publications. In addition, Prof. Sharma has written several cases.
Books
Prof. Sharma has authored several books. The list of books is given below:
1 ) PRINCIPLES OF MARKETING: Cengage Publications, Boston, USA
2 ) BUSINESS TO BUSINESS MARKETING: Cengage Publications, Boston, USA
3 ) LEADERSHIP LESSONS FROM MILITARY, Sage Publications, California, USA
4 ) CONSUMER BEHAVIOUR: A MANAGERIAL PERSPECTIVE, Cengage Publications, Boston, USA
5 ) CROSS CULTURAL PERSPECTIVE IN GLOBAL MARKETPLACE: Springer Cham, Switzerland
6 ) PROCEEDINGS OF ACADEMY OF MARKETING SCIENCE: Springer, New York, USA
7 ) GLOBAL BUSINESS: Cengage Publications, Boston, USA
8 ) SWINGING THE MANDATE: DEVELOPING AND MANAGING A WINNING THE CAMPAIGN, Penguin Publications
Experts View
His expert views have been cited in many major international newspapers including Business Standard, Economic Times, Times of India, DNA, The Tribune, The Hindu, Asian Age, Vancouver Sun, Calgary Herald, Edmonton Journal, Montreal Gazette, National Post, CTV National News, among others. He continues keynote speaker on branding, employee motivation, ethics, and international business in North America, Europe, and Asia.
On February 10th, 2017, Appointments Committee of Cabinet, headed by Prime Minister of India appointed him as the Director of IIM Rohtak.
