Experience
Dr. Harmanjit Singh is an Assistant Professor in the Marketing and Strategy department at IIM Rohtak. He holds a PhD in Marketing from IIM Kashipur, where he examined the influence of user-generated content such as online reviews on consumer behavior in the fashion e-commerce domain.
Dr. Singh has nine years of industry experience in digital marketing, where he managed various projects related to social media marketing, SEO, SEM, blogging, and online advertising in both B2C and B2B domains.
He has published his research papers in reputed journals such as Computers in Human Behavior and International Journal of Retail & Distribution Management. He has also presented his research papers at various national and international conferences organized by IIM Raipur, IIM Rohtak, IIM Kozhikode and University of Zaragoza, Spain. He serves as a reviewer for several academic journals listed in the ABDC journal quality list.
Teaching Areas
Dr. Singh’s current teaching interests are digital marketing, marketing management, pricing strategies, services marketing, and advertising.
Research Interest
Dr. Singh’s current research interests include consumer intentions and behaviors in B2C relationships across different contexts such as e-commerce and retail outlets. He is also exploring B2B influencer marketing as a potential research area.
Publications
Journal Publications:
1. Singh, H., Chakrabarti, S., & Utkarsh (2023). How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective. Computers in Human Behavior, 143(6), 107677. (ABDC ‘A’; Clarivate Impact Factor: 8.957)
2. Singh, H., & Chakrabarti, S. (2021). Defining the relationship between consumers and retailers through user-generated content: insights from the research literature. International Journal of Retail & Distribution Management, 49(1), 41-60. (ABDC ‘A’; Clarivate Impact Factor: 5.377)
Conference Papers:
1. “Understanding the impact of pre-existing online reviews upon customer intention to review the products on fashion e- commerce websites” AIRSI2022 International Conference, University of Zaragoza, Spain, 2022.
2. “Examining service sabotage in sharing economy” 4th International Conference on Marketing, Technology and Society, IIM Kozhikode, 2020.
3. “Study of Deviant Behaviour in ‘Sharing Economy’ - Ideas for Regulatory Bodies in India” 7th Pan IIM World Management Conference, IIM Rohtak, 2019.
4. “User-Generated Content in luxury fashion category. A literature review” 2nd International Conference on Digital Economy, IIM Raipur, 2019.
