Experience
Dr. Amit Anand Tiwari works as an Assistant Professor in the area of Marketing Management at IIM Rohtak. A marketing fellow from IIM Lucknow with masters in management from FMS (BHU), Amit has also been a faculty in Marketing area at IMI, kolkata. Prior to joining IIM Lucknow, He has worked with Allahabad bank as assistant manager for 3.5 years. He has published articles in journals, conferences, and magazine of international repute. His research interests include; Service dominant Logic, Sustainability, Sub-culture Behavior, Entertainment & media consumption
Teaching Areas
Marketing Management, Digital Marketing, Entertainment Media and Sports Marketing, Integrated Marketing communication.
Publication
Gupta S. & Tiwari A. A. (2018). The Structure of Communities in Successful Bollywood Movies: Analyzing the Collaboration Network of Actors & Directors. PAN IIT International Management Conference 2018, IIT Roorkee
- Tiwari A. A. and Chakraborty A. (2017). Decoding Convergent Product and its Effect on Consumer-Based Brand Equity. 7th IIMA Conference on Marketing in Emerging Economies, 2017, IIM Ahmedabad (Awarded second Best Paper)
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- Tiwari A. A. and Chakraborty A. (2017). Decoding Convergent Products, Its Effect on Consumer-Based Brand Equity: Customer Experience as a Mediator. Winter AMA Conference, American Marketing Association, Florida
- Chakraborty A and Tiwari A. A. (2017). Effect of Convergent Product Perception on Experiential Brand Loyalty: An Interactive Device Viewpoint. 31st International Academic Conference, London
- Tiwari A. A. and Chakraborty A. (2017). Ethical & Environmental Attributes of Technology Product and its Effect on Consumer-Based Brand Equity. Management Doctoral Colloquium, IIT Kharagpur
- Tiwari A. A. and Chakraborty A. (2016). Consumer Buying Behavior for Multi-Attribute Products: An Emerging Economy Perspective. Conference of the International Journal of Arts & Sciences, London
Research Article
Singh, R. K., Modgil, S., & Tiwari, A. A. (2019). Identification and evaluation of determinants of sustainable manufacturing: a case of Indian cement manufacturing. Measuring Business Excellence, 23(1), 24-40. [ABDC- B]
