Experience
Ramiro Martins is an expert on differentiating brands and designing new Competitive Advantages for products and services. Prior to joining Smith+co (Iberia) as Managing Partner, he was CEO of Safemode – a Risk Assessment company owned by Fidelidade, the largest insurance group in Portugal. He was CEO of several companies on Insurance, Health Care and Retailing. All these companies became leaders on their segments.
He is also a Professor teaching Strategy, Marketing and Branding at AESE – Business School (Portugal) ASM (Angola) IIBM (Spain) and IIM Rohtak (India). Recently he focused his new interests on Machine Learning and Artificial Intelligence applied to Marketing, Insurance and HealthCare.
Snapshot
- Significant success in leading companies in insurance, health care and retailing
- International speaker on marketing strategy, brands, customer experience and sport management
- Previous roles include Fidelidade Insurance, Multicare Health Insurance, Dia Discount Stores, Segafredo Zanetti and Sonae Investments
- Teaching expertise on Case Method with several cases published and Internationally awarded
Expertise
- Business Strategy
- Marketing
- Brands
- Sport Marketing
- Customer Experience Strategy
- Machine Learning and Artificial Intelligence