Experience
Dr. S. K. Pandey is an Associate Professor in the area of Marketing and Dean Research and Executive Education at IIM Rohtak. He is also the editor of Emerging Economies Case Journal from Sage publications. Dr. Pandey has published extensively in reputed journals such as Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, International Journal of Market Research, Australasian Marketing Journal, Marketing Intelligence and Planning, Event Management, Journal of Cleaner Production and International Journal of Conflict Management. Dr. Pandey’s earned the outstanding paper award in the Marketing Management Association Conference at Chicago in 2010. He has over 20 years of teaching experience with more than 16 years of Post Ph.D. experience of teaching MBA students. Dr. Pandey has been trained in case pedagogy by Richard Ivey School of Business, Kelley School of Business and IIM Ahmedabad Professors through various Faculty Development Programmes. He is also actively engaged in training and providing consultancy to leading corporates. Some of the leading organizations include Indian Police Services, Haryana Police Services, Life Insurance Corporation, Punjab National Bank, Power Grid Corporation, and Indian Oil Corporation.
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Teaching Areas
Advanced Marketing Research, Marketing Analytics, Sales and Distribution, Integrated Marketing Communication, B2B Marketing, Marketing Management
Research Interest
Behavioural economics/finance/marketing, Prospect theory, Sunk cost fallacy, payment depreciation, pattern alignment
Dr. Pandey has published several papers in peer-reviewed refereed and ‘ABDC’ ranked international journals such as the Journal of Retailing and Consumer Services, Marketing Intelligence and planning, International Journal of Retail and Distribution Management, Journal of Customer Behaviour, Journal of International Consumer Marketing and Journal of Applied Business Research. He has also presented numerous papers in international and national conferences of repute and also won the Outstanding Paper award in the MMA Spring Conference in 2010 at Chicago. Dr. Pandey is a regular reviewer in most of the above cited journals. He is also the editor of the Emerging Economies Cases Journal..
